Monday, May 4, 2009

Start a Business Blog - Part I

By Mike Paterson (EzineArticles)

It's a question many ask, several find the answer to, only a very few do anything about: "How Do I Start A Business Blog"?

Don't just dash into this. You need to cross a deep river. It's a cold river. And it's a fast-running river. But there really are amazing treasures in the jungle beyond: business development, personal fulfillment, development and, yes, money. Lots of it, should you really wish. But money should never be the motivation. It should be a by-product (yes, not a bad by-product, but one all the same).

Realize that, whilst some appear to focus purely on the cash actually do focus on a lot of substance, too. Without the substance, there's nothing. So, even if you like the idea of a Ferrari (come on - be honest!), and you may get one, be true to yourself.

Business blogging may be there to promote an existing business; it may be there to be a business in itself. The biggest tip of all is to learn from the community of existing bloggers. There are literally millions of them out there, with hundreds of millions of hours of experience. Learn from the community, not just the experts (by the way, often the community members are, by a long way, more 'expert' that some of the 'experts').

Is Blogging a "fad"? No (I guess you'd expect us to say that, right?) Seriously, though, no. It may (and is) develop(ing), but those who said it dead were/are wrong (see previous comment on ClubBlogger). Just type 'blog' into Google and see the hits in many many different forms. It's as powerful as some of the best and most established forms of communication on the web.

Will you become a millionaire? :) The stories about amazing riches from blogging are just that: stories. But there are, indeed, a few tried and very well tested methods which can make $000s of dollars a month for business bloggers. For every single one of those promised "thousands of dollars", there's a guide written by a guru. Well, there are gurus and gurus! Some guides are genuinely worth the money. Others are not. Like everything in life, you pay your money and take your choice! But give yourself the weapons for the fight and, even more importantly, understand the fight.

5 Top Tips On Information Guides (part of a life raft to help with that river!):

-1 Don't believe anything you read until you've read it not once, not twice, but FIVE times. Preferably separated by healthy doses of coffee and broken by a walk to the park. Seriously.

-2 Even then, don't take out the credit card until you've read it again. And then a couple more times.

-3 Research the author of the guide and know your topic inside out, upside down. Look at independent recommendations. -4 Give yourself the 'cold towel treatment': "is this really helpful"? Does it REALLY do what it says "on the tin"?

-5 Plan. Plan. Plan. Plan a little more. There are no quick fixes in life: helpful assistance is great, and essential as renowned industry experts do help. However, you must do it for yourself. And you must do it - no-one else can. Be guided, but you're at the steering wheel.

-6 (I said 5, right? well, it's a good topic...)

The full version, with links, of this text is on Start Business Blog on our site. ENJOY YOURSELF

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